Keep investing in your phone system, especially now
Your telephone system is the lifeblood of your business, so keep investing in it. The recession won’t last forever, and you need a reliable phone system, despite ups and downs in the economy. Need further convincing? Below are six more reasons for the proper care and feeding of your phone system, now and always:
1. The phone is still a primary means of communication, especially for customers. Don’t sell your business–or your customers–short by skimping on providing the most indispensable of business basics.
2. The phone is more personal than email too. You can get much more information about a customer when talking with them vs. emailing with them. You get a chance to explore their needs and strengthen that relationship in a way you can’t do via words on a computer screen.
3. Although it doesn’t show up on any marketing plans, your phone system and how you use it are also part of your brand. When customers call, they want to be reassured that they’re doing business with a professional, credible organization. How well your phone system works is as important as how politely your employees answer when conveying that “brand” to a caller.
4. Everyone’s in a hurry these days, even on the phone. Confront callers with a complicated voicemail system or disconnect them unintentionally after they’ve patiently waited on hold for 15 minutes and you’ll likely never hear from them again.
5. Taking advantage of new technologies and services can save you some serious money every month. Today’s systems offer many new enhancements that increase productivity and efficiency such as “call presence” whereby you can ring multiple phones such as cellular or home phones in addition to your system extension. (Intrigued? Contact us to learn more.)
6. The care and feeding of your phone system means staying current with new software releases too. Most manufacturers will release new updated software every 9 to 18 months. By staying at a current software level, you extend the useful life of the system and often pick up enhanced capabilities along the way.
Right now you might be pinching pennies and looking for ways to trim costs. But your phone system is not the place to skimp. Ever.
About the Ideacom Network
You’ve received this issue of Ideacom Insights from a member of the Ideacom Network, a national organization of telephony resellers. Each member undergoes a thorough examination of its business practices and only those who demonstrate their commitment to customer care, financial stability and community leadership are admitted. Once members, these companies are part of a network that stays abreast of the very latest technologies, maintaining the latest technical certifications for the products they represent, and sharing best practices culled from decades of experience.